SCOUT

Trend Forecasting

Colour Analysis

Research & Reporting

Fashion trend & colour forecasting company.

At SCOUT, Charlotte uses current affairs and macro trends to predict future movements within the fashion industry. Research spans womenswear, menswear, kids & lifestyle.

Charlotte creates considered reports detailing key storylines, colours, silhouettes & fabrics for the season. These reports are purchased commercially to inspire brands in their product development and future collections.

Pure Zen

The “zen” approach to fashion and lifestyle has the planet and humanity at it’s heart.

Season
Womens SS24

Cosmos

An avant-garde explorer dares to embrace the AI-driven future and uncharted realms of existence.

Season
Mens SS25

Colour Report

Key colours and macro notes for the AW26 season ahead.

Season
Colour AW26

Other Work

  • CharlotteBallard_MerryPeople

    Art Direction

    Merry People - a Melbourne based footwear company. Responsibilities spanned art direction, styling & content creation.

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  • CharlotteBallard_MaterialsMatter

    Graphic Design

    Multiple projects spanning print, packaging, UX, UI, event collateral and out of home graphic design.

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