Saragossa
Visual Identity
UX/UI
Illustrations
A tinned seafood & natural wine bar with a simple focus - “here to serve you food as fresh as the day we caught it in the Mediterranean.” Saragossa is a rebrand of John West, who’s current marketing lacks excitement and intention. Saragossa refreshes & reignites excitement for tinned seafood with cinematic art direction, bold primary colours and an inviting tone of voice. The rounded logo and emphasised “o” simulates both the phonetic sound of the brand and the shape of a tin - a playful twist on an otherwise unfussy logo. Saragossa is a place to experience new things and be metaphorically whisked away to the sun-soaked Med.
- student work created at Shillington Education
As fresh as the day
we caught it in the Mediterranean
Projects
-
![CharlotteBallard_StateOffline]()
State Offline
A reimagined second-hand bookstore. An offline haven for the curious & the seekers.
-
![CharlotteBallard_BilliesBakes]()
Billie's Bakes
Organic, human grade dog treats made from healthy, locally sourced ingredients. Dogs should eat as well as us - they’re part of the family after all!
-
![CharlotteBallard_MaterialsMatter]()
Materials Matter
An off-screen, organic design to promote the Casa Moderna Home Expo.
-
![CharlotteBallard_HarbourGrove]()
Harbour Grove
A new residential development in the heart of Wellington, redefines modern living with its commitment to sustainability and timeless living.
-
![CharlotteBallard_Saragossa]()
Saragossa
A tinned seafood & natural wine bar with a simple focus - “here to serve you food as fresh as the day we caught it in the Mediterranean.”
